Today, if people want information on a certain topic, they go straight to the internet. People have access to social media and Google at work, at home and even in their pocket thanks to smart phones.
People are using social media to connect with colleagues, friends and family. They also use these platforms to stay up to date with news that they’re interested in. If your company has a website and customers, then you need to make sure you have an active online presence on the platforms they are using, such as LinkedIn, Twitter, Facebook and YouTube.
How we help you achieve your social media marketing goals
Different businesses will have different goals with their social media marketing strategy. If you are in the b2b environment, then you could consider sharing blog posts and thought leadership pieces on LinkedIn to help you connect with business people that you should be doing business with. If you are in the tourism industry, you could find that creating YouTube videos of the holiday destinations that you are trying to promote will serve you well. A company selling products may find that their customers are trying to reach out on Twitter and Facebook – in this case, your social media channels can provide support on the channels that they prefer to use to communicate with brands.
Regardless of your goals, social media marketing can take your digital strategy to the next level. It can enhance your customer experience and it can help you to become more engaged with your existing client base and reach out to your target audience.
For more information about how social media marketing can help your business, contact WSI today.