Did you know that YouTube is the second largest search engine? People are increasingly looking for video content because it’s easy to digest, fun to watch and much easier than reading lengthy pages of text.
Video marketing is one of the most exciting fields of digital marketing at the moment and there are many benefits of embarking on a video marketing strategy:
Get a 24/7 sales person
Maybe you or your sales team are great at selling your products and services, but how do they get in front of each and every individual client? You can film them presenting or doing a sales pitch and upload it to your website so that every website visitor has the option to hear and see what you have to offer.
If you want to be seen as a thought leader in your industry, then you need to show people what you have to offer. You can upload a video presentation of your speaking engagements at conferences or staff meetings to teach people more about your industry.
Show the team behind your business
People want to know that they are doing business with real people. Whether you have an ecommerce website or your business provides a niche service, showing the team members behind what you have to offer will add a human element to your digital marketing strategy.
Consumers trust the opinions of their peers and friends. If you create great video content that gets shared on social media, then you will be able to reach more people without spending money on actively pushing your message online.
For more information about how video marketing can help your business, contact WSI today.