Email marketing is a way to leverage the power of email to reach your customers and promote your business. Virtually every person has an email address and this is often the preferred method of communication for business people. Very few people like being called or bombarded with marketing messages, but emails can be a powerful way to reach existing and potential clients without overwhelming them.
Email filters often block marketing messages because it can be picked up as spam. A successful email marketing strategy will share company news, relevant insights and worthwhile promotions in a smart way that converts readers to clients.
The essential parts of email marketing
The two essential parts of email marketing is consistency and value. You need to give your clients a reason to want to receive your newsletter or emails and you need to create these messages consistently. Sending out a once-off email about a sale or promotion at your business isn’t an “email marketing strategy”.
The great thing about email marketing is that you can continuously optimize and tweak your strategy. You can continuously add new emails to your database by showcasing a “sign up to receive our newsletter” button on your website. Once you get into the habit of sending out newsletters and emails, you could consider additional value-adding promotions such as discount coupons. You could also use your email marketing strategy to get more connected to your readers by inviting them to give you feedback about your services, products or even the information that you are sharing in your emails.
For more information about how email marketing can help your business, contact WSI today.