Search engine optimization and paid search advertising are the two ways that you can get your website page to the top of Google’s search results. At WSI, we specialize in both these services and we can create a tailored package to help you achieve your digital marketing goals. Here’s a quick overview of these two services:
Search engine optimization
Whether you’re looking for the phone number for the closest pizza place or need to research the latest smart phone or tech gadget, where do you turn to? Google, of course! You type in a range of keywords and expect the most relevant search results to come up. This is the backbone of any SEO strategy.
At WSI, we take the time to research the keywords that are relevant to your business and then we use both on-page and off-page SEO techniques to help you optimize your website. Find out more about our SEO services.
Paid search advertising
Pay-Per-Click (PPC) ads are the advertisements that you see at the top of Google’s search result pages and on the right hand side of the page. Businesses launch PPC campaigns to ensure that they can get under the eyes of Google users the minute they type in keywords that relate to their business.
Paid search engine strategies are highly measurable and can be very lucrative when executed well. Putting together a PPC campaign requires careful thought and consideration, because you will be paying every time someone clicks on your ads. At WSI, we make sure that your ads are compelling and that your content converts website visitors into clients. Find out more about paid search advertising.
For more information about how search engine marketing can help your business, contact WSI today.