“Why can’t I build my website myself?” is a question I sometimes hear from a prospective client. My typical response is “You can.” It’s true, there are a lot of website building options out there today from the drag and drop platforms like Squarespace, Wix, Duda, GoDaddy, and Weebly, to WordPress, Joomla, Magento, and Drupal.
So, is there really a need to work with a marketing agency or web development company anymore? Is it even worth it to contract your friends’ son who is living in their basement? It depends on what you need for your business and what your skills are. From a business perspective, can you afford to take time away from doing what you do best, which hopefully leads to growth in your business, to build a website? Early on, you very well may have more time than money. Is the time spent on building your own website going to create as much money for your business as other activities?
Do you know what is needed for a website that is going to convert visitors into leads? I know, you’re thinking, “how hard can it be to build a website?” From some of the website’s I’ve seen, harder than some people think.
What does your website need?
Key items for your potential clients and search engines like Google, Yahoo, and Bing are NAP – Name, Address, and Phone number. Believe it or not, I’ve seen sites missing each of these – yes, even one website that didn’t have the business name. Every website needs NAP.
Social media icons and social sharing buttons are also important as are Calls to Action (CTA’s). What do you want people to do when they come to your website? Should they call you, email you, sign up for your newsletter, buy your product, or schedule an appointment?
What about speed? If pictures and video aren’t optimized, they will take up a lot of space and cause your site to load slowly. If your website takes more than 3 seconds to load, you can count on people visiting another website. There’s also a need for good page headings, meta descriptions, and alternative text which can even be overlooked by some web designers.
These are some of the basics you need to be aware of if you decide to build your own website. Some people have the technical, marketing, and artistic skills to create a great looking site. If that’s you, and this is something you enjoy doing – knock yourself out. If not, do what you do best and grow your business while you leave web design to a professional like you do with your taxes, furnace, investments, automobiles, and any number of other things you pay others to help you with.